Instructions: Your Audience Strategy should be 1-2 pages and should answer the following questions:

• Who is your intended audience? What are the primary characteristics of that audience?
• What do you want your audience to understand, feel, and/or do in response to your essay?
• What genre(s) would make your ideas more accessible and attractive to your audience?

My Visual Essay Audience Strategy defines my target audience and how I intend to cater my presentation to them.